Read this if you're not taking action

Cru’s Letter

Social media creates an abundance of information and a scarcity of action.

We all give instagram a scroll here and there but not many people decide to do something with the information they receive.

Personally, I make content with hopes to challenge people’s perspectives and push them to be better. In the thousands of videos I’ve posted, there’s some real value that can help people improve but compared to the amount of viewers, the group that takes action is very small.

Here’s a rough breakdown of how this likely plays out:

A video gets 100k views →

100k people see the video but maybe 10k watch all the way through →

10k watch the whole thing but maybe 1k truly digest what I’m saying →

1k digest what I’m saying but maybe 100 act on it →

100 act on it but 10 actually stick with it →

This means theres a .1% “action rate” on a value-based piece of content. Now, surely this is simply reflective of a society that doesn’t demand action from us so hopefully some awareness around it can help break through the paralysis.

Why exactly does the paralysis happen?

Well, it feels good to take in information that could change your life because in that moment, you aren’t actually doing anything. The imagery of success or self-mastery is pretty amazing but real change only happens when you make it happen.

What’s interesting is that when you’re fully engulfed by being a consumer, you spend your attention on those that are out there producing. These producers are the ones actually doing.

Now, this newsletter isn’t some “social media is bad” kind of thing… that would be pretty hypocritical.

This is simply an attempt to encourage you to be part of the 10 people I mentioned before that see a video, watch the whole thing, understand the message, take action, and ACTUALLY STICK WITH IT!

Reading that back it kinda looks like I’m just asking for better watch time on my videos…

Jokes aside, the point is this:

Take the information and turn it into action.

Don’t just watch videos of someone starting a business.

Start a damn business and make videos about it.

Don’t just watch videos of people in the gym getting fit.

Buy that gym membership and get your ass there every day.

Life will change when you do. Go crush it!

-Cru

P.S. Social media often lacks nuance, real communication, and honesty which makes me SO motivated to continue building my private community.

My vision is for it to be the best place to workshop life’s toughest questions, meet people that think deeply, and get support as you refine your mindset and lifestyle.

If this sounds like something you’ve been looking for, click here to apply.