We live in a comfortable society

CRU MAHONEY

There’s a survival mechanism ingrained in our minds encouraging strong herd mentality yet we live in a comfortable society where it pays greatly to be a true individual.
 

Most people still choose to side with the natural desire for comfort because the payoff of free thinking doesn’t reveal itself until much later. But you see this is how it is with everything…
 

It's not hard to understand the way to become extraordinary but it’s only a small number of people that recognize those patterns and gravitate towards sacrificing the cheap indulgences of the present to build something undeniable for the future.

-Cru