Cru’s Letter

I’m a relationship coach… Kinda.

More specifically, I’m a relationship coach for you and yourself because whether it’s getting the body of your dreams, becoming financially free, finding a partner, etc. it won’t be fulfilling if you’re constantly at odds with the only person you can never get away from.

(YOU)

The story of how I got here is pretty simple in reflection but painful in practice:

I always wanted to be an entrepreneur of some kind because I knew there was a pretty unique freedom in having full control over your own life. Financial freedom always seemed like a huge piece to that puzzle but time and time again I saw people throw away their sense of self just to make a dollar.

I always wondered, would money be worth anything if I hated myself?

Around 14 years old, I started to deep dive on fitness which actually became an adjacent obsession with building mental discipline because I knew it went deeper than just “results” like all the fitness people preached constantly. Over the next few years, I adopted the mindset that the “hard way,” being the path that gives you true peace will always be worth more the path that just gives to “results” to brag about.

As a teenager interested in being an entrepreneur in the late 2010s, there were plenty of quick ways to make money, as there are today. One scroll through youtube and you’re hearing about 16 year olds making millions from drop-shipping, creating apps, you name it.

Now, like I mentioned earlier, financial freedom is a huge part of the autonomy I always wanted but I kept reminding myself that shortcuts would do nothing but leave me with an empty win and a weakened relationship with myself.

The constant reminders to stay the course were tiring because no matter how disciplined you are, selling your soul is attractive… at least attractive enough to capture most people in this world.

I’m truly the last person to say that building a great physique or making a ton of money is a bad thing but I also can’t advertise those “shiny objects” as the things that will fundamentally cure a toxic self-relationship.

Fitness is a tool. Nutrition is a tool. Money is a tool. Tools can be used in a lot of different ways, some of those ways being very wrong. You can use a hammer to put a nail in some wood or you can use it to hit yourself in the head. Not every tool is meant for every job.

So when you feel like you’re not becoming the person you want to be in any aspect of life, know that it starts with the relationship between you and yourself.

-Cru

P.S. For a deep dive on how to build a world class relationship with yourself, check out my recent youtube video: