Cru’s Letter

Most Fridays, I go to a business mastermind group that a friend of mine created and I got to ask a very successful person one of my favorite questions…

(I’ll get to the question shortly)

It was her first time coming to the meetup and she talked about all kinds of interesting things that she’s working on. From building manufacturing businesses to vibe coding new technologies, she’s definitely up to a ton of interesting things and making a lot of money while doing it.

I’m always fascinated by people like this because I tend to wonder what drives such an ambition around building and selling businesses with a large part of the drive seeming to be purely financial. So, I asked the magic question…

“Who are you without all the businesses and success?”

She seemed stunned for a moment (fair enough lol) and proceeded to try and dig for an answer…

The response was unclear.

I’ve become so passionate about talking to and working with people in positions of massive success because 9 times out of 10, they still can’t answer my magic question.

What I see so often is that people who have the capacity to produce highly, use up that capacity and lead themselves into burnout or a diminished sense of self after pushing down those looming questions of “what’s my purpose?” and “who am I?” for so many years.

I’m not against working hard.

I’m not against monetary ambition.

I’m not against insane levels of success.

I’m personally striving for those things as well.

However, when success and ambition are used as means to ignore the deeper questions of the self-relationship and deeper-than-the-surface purpose, that’s where I draw the line.

You can’t purchase a sense of self and it’s a shame that our culture leads people to believe that you can.

At a certain point, we will all have to face ourselves and I hope that you decide to put in the work to make that a gratifying look in the mirror instead of a toxic one.

-Cru

P.S. Check out my recent podcast episode: