Cru’s Letter

I got to the gym today at 7am and I knew I’d need to make it an efficient workout because I had a meeting scheduled for 8:30am. It wasn’t the ideal timeline but there’s only so much time in the day and things need to get done.

The hard part is that a leg workout likes to take a little bit longer AND I was filming for a youtube video which adds a bit of time as well. Game on.

As my videographer, Owen, and I wrapped up with everything, we had 4 minutes to get home. We live pretty damn close to the gym but that is cutting it VERY close so there was only one thing to do: Make it home on time anyway.

So I drove home like it was a nascar race (in a safe way of course) and made it with 30 seconds to spare. I ran through the door, up to my computer, wiped a little bit of sweat off my forehead, jumped on the meeting and…

He didn’t show up.

All that energy spent planning my morning, rushing to be on time, and all I got was a couple minutes with a blank screen. But you know what, that’s part of building something meaningful because no matter how lazy or forgetful someone else wants to be, my standards persist which will be the very reason the bigger picture is looking optimistic.

Something I learned a long time ago is that the difference between good and great is that great is willing to put in the highest quality work, often for nothing immediate in return.

If I was only willing to work hard when get rewarded right away, I’d be nowhere special.

If I was only willing to run if I get praised for it, I would’ve stopped many years ago.

If I was only willing to put out weekly youtube videos when they got 100k views, I’d have one video… but the reality is that I haven’t missed a weekly post in almost two years.

You have to ask yourself how willing are you to sacrifice time and energy on rewardless work and your answer to that question should make it very clear what kind of “results” you’re actually going to get.

Most smart people want to calculate how “worth it” effort is going to be before putting the effort in but it doesn’t work that way.

First, you have to show the world what the hell you’re made of and then as soon as you stop obsessing over the scoreboard, you’ll win bigger than ever before.

-Cru